Marketing Management

Course #MN3145


This course takes a general management approach to marketing, examining (1) marketing as s process that creates and sustains customer value; and (2) the manager's role in assuring that the firm delivers products that are successful in the marketplace. The curriculum will emphasize approaches to market research (the "voice of the customer"), innovation, creating customer value in product development, product management, and general management of marketing activities. Topics include: market oriented strategic planning, the TQM marketing process, market research, segmentation, target markets, differentiation, product management, the marketing mix, customer satisfaction, and e-commerce. Case studies are used extensively. PREREQUISITE: NONE

Included in degrees & certificates

  • 721
Offerings database access
Asset Publisher

Application Deadlines

  •  08 Jan 2024

    Spring Quarter applications due

  •  01 Apr 2024

    Summer Quarter applications due

  •  08 Jul 2024

    Fall Quarter applications due

Asset Publisher

Academic Calendar

  •  08 Dec 2023

    Last day of classes

  •  12 Dec 2023 – 14 Dec 2023

    Fall Quarter final examinations

  •  15 Dec 2023

    Fall Quarter graduation

See NPS Academic Calendar for more dates.