MN3145: Marketing Management - NPS Online
Overview
This course takes a general management approach to marketing, examining (1) marketing as s process that creates and sustains customer value; and (2) the manager's role in assuring that the firm delivers products that are successful in the marketplace. The curriculum will emphasize approaches to market research (the "voice of the customer"), innovation, creating customer value in product development, product management, and general management of marketing activities. Topics include: market oriented strategic planning, the TQM marketing process, market research, segmentation, target markets, differentiation, product management, the marketing mix, customer satisfaction, and e-commerce. Case studies are used extensively. PREREQUISITE: NONE
Included in degrees & certificates
- 721

Application Deadlines
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08 Jan 2024
Spring Quarter applications due
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01 Apr 2024
Summer Quarter applications due
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08 Jul 2024
Fall Quarter applications due
Academic Calendar
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08 Dec 2023
Last day of classes
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12 Dec 2023 – 14 Dec 2023
Fall Quarter final examinations
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15 Dec 2023
Fall Quarter graduation
See NPS Academic Calendar for more dates.