Strategic Communication Workshop (SCW)

Non-degree

Start Starts: Available upon sponsor request Info For details, contact NPS Online at online@nps.edu.

Location pin Offered through In-person offering at sponsor site

Avg. tuition cost per course: Request information Online@nps.edu

Questions? Reach out directly:

NPS Online Student Support

online@nps.edu

Email
Offerings database access

Overview

The Strategic Communication Workshop (SCW) is a hands-on, results-oriented workshop that assists commands in the development and implementation of strategic communication plans and processes. Teams should bring their command's strategic plan and/or a command initiative that might benefit from a communication component. Naval Postgraduate School faculty use the latest research and lessons learned from industry and DoD to generate discussion. Each team is assigned a professional facilitator who will serve as a guide and provide feedback. Teams will be asked to conduct in-depth stakeholder analyses, assess communication risk as it relates to your organization's goals, and develop communication metrics to track desired effects. Take-aways include an analysis of your command's communication capabilities and a roadmap for strengthening communication as it relates to the successful achievement of your organization's strategic initiatives.

 

Questions To Be Addressed During The Workshop

  • What strategic analysis is supporting your communication tactics?
  • Who are your key stakeholders and how do they impact the achievement of your goals?
  • What messages are your actions conveying, both inside and outside your organization?
  • How does communication provide the linkage between day-to-day activities and commander's priorities?
  • Are you maximizing your strategic effects with associated communication processes?

 

Who Should Attend?

Suggested workshop attendees are teams of up to 8 key organizational members led by a Flag Officer, SES, or O-6. Commands should send a diverse group -- seniority, functional areas, and others who are familiar with the initiative (e.g. Planners, IO, PAO, HR, IT, Policy, and/or Operations).